There’s no fate for your business—only what you build!

Computer on a desktop with graphs on there screen

Welcome to Scale Smart: My Journey into Marketing, AI, and Entrepreneurship

February 08, 20253 min read

Welcome to Scale Smart: My Journey into Marketing, AI, and Entrepreneurship

Hey everyone, and welcome to Scale Smart! This blog is all about my adventures in the world of marketing, AI, and entrepreneurship – and I'm so excited to share it all with you.

TaxEcho's Tax Advisor in Action

How it Started

My journey into marketing wasn't just about chasing dollar signs. I've always been driven by the idea of building something meaningful, something that could actually make a difference for other business owners. I wanted to help them succeed, and that's what drew me to marketing. It started with a simple online ad – the kind that promises you can be your own boss and help businesses grow. Intrigued, I jumped in headfirst.

I signed up for an online course that opened my eyes to the world of social media marketing agencies. It gave me a solid foundation, showing me what digital marketing was all about, how businesses could use it, and the sheer power it held. I quickly realized that marketing is so much more than just running a few ads. It's about building systems, strategic systems, that actually drive real business growth.

Discovering AI and Its Potential for Business Growth

Then came AI. I'd already been messing around with ChatGPT and Bard, like a lot of people, and I was blown away by what they could do. But it wasn't until I saw these AI models making actual phone calls that the lightbulb really went off. If AI could handle calls, why couldn't it handle other parts of getting leads?

The "Aha!" Moment.

That was the "aha!" moment. I realized AI wasn't just another tool – it was a total game-changer. From making those initial outbound calls and booking appointments, to writing killer ad copy and even mapping out entire workflows, AI had the potential to completely transform how businesses operate. So, I started building AI assistants designed to streamline the whole lead generation process, from that first hello to signing a new client.

My Vision as an Entrepreneur

My vision? It's pretty simple. I want to help other business owners scale their businesses to the level they dream of, all while building my own brand along the way. Marketing, AI, and automation aren't just buzzwords – they're the future of business, plain and simple. And I want to make sure more entrepreneurs can tap into that power.

What This Blog is About

So, what can you expect from this blog? Honesty, for starters. I'm going to share the real deal – the wins, the struggles, the messy in-between bits – everything. I'll be diving into client acquisition, AI-driven marketing, business growth, and how to solve real business problems.

If you're a tax professional, an agency owner, an entrepreneur, or just someone curious about using AI-powered lead generation and AI voice assistants, this blog is for you. Whether you're thinking about starting your own AI agency or just trying to get more clients, I'll be sharing everything I learn along the way.

So, welcome to Scale Smart! Let's connect, let's learn, and let's build something amazing together.

AI Driven Lead Generation for Tax Professionals!

Mike Hoerler

AI Driven Lead Generation for Tax Professionals!

Instagram logo icon
Youtube logo icon
Back to Blog